Schweppes, this iconic brand known for its sparkling and tonic drinks, belongs to the giant company Cadbury. Representing excellence and innovation in the beverage industry, Schweppes has always been synonymous with prestige and grandeur.
In 2006, in the refined offices of Schweppes Belgium in Brussels, I was approached by Aretti Boscope Science, my partner’s sister, to orchestrate a unique artistic transformation, far from the ordinary. Gathering a team of fifteen talented artists, we worked day and night to create a work that reflected the essence of Schweppes.
Every evening, after the employees left, our team arrived at the offices and transformed the entrance into a space for artistic collaboration, with a large table filled with food and drinks, and music at full volume. The atmosphere was electric, and we worked until dawn, almost every day.
With artists like Antoine Millian and Julien Gerber, we redefined Schweppes’ visual identity. Millian created shapes with bottles, between abstract and stories mixed with castles and hats, and Gerber created an avalanche of bright oranges and lemons. The Hell’o Monsters collective, Jérôme Meynen and Antoine Detaille, added their personal touch to the waiting room.
This wasn’t just an artistic creation; it was an exceptional collaboration that allowed us to express ourselves and meet the brand’s expectations. We won this project hands down, earning €40,000, which I redistributed equally among the team.
This project was a unique nocturnal adventure, allowing us to move away from what we had always done. We worked for a client while doing exactly what we wanted to do. It certainly even served as a trigger for some artists like Hell’o Monsters who later intervened for major brands.
The photos of these nocturnal interventions tell the story of this bold and innovative project. They testify to the ability of creativity to transcend traditional barriers, redefine a brand, and create something truly extraordinary.
Reflecting on this experience, I can’t help but “be grateful for the opportunity and inspiration that arose from this unique collaboration with Schweppes. It” was an unforgettable experience that not only transformed a workspace but also redefined what it means to work as an artist for a renowned brand.
This experience allowed me, for the first time, to earn money with art and to pay everyone. It was a memorable and magnificent experience, full of creativity, fantastic atmosphere, and camaraderie.
